COM meeting: 6 underutilized summer chestnut trees
For all those who hoped to take it easy at the office in the middle of July, for all those who were certain they would…
editorial slant
Editorial production: methods and tools for impactful content (in the age of AI)
Producing ever more content… for an impact that is sometimes increasingly weak. This is the paradox that communicators face today. In…
Writing, essential for communicators
🇬🇧 Version Française Who says communication says writing! Writing is at the heart of our profession, that's why the We Are COM team went to find Mathilde ...
The following event in 8 good practices
We have been struck by an unprecedented crisis, that of the Covid-19. Events are one of the hard hit sectors. At first flabbergasted, the professionals ...
Web: should you write short or long articles?
💡 The question comes up often: on the web, is it better to publish short articles or long articles? The Internet user reads quickly, ...
The corporate podcast leads the way
With the arrival at saturation of video content, the podcast is making an important breakthrough in the hearts of users. A statistical study carried out in 2018 ...
Profession YouTuber? No, creator!
YouTube continues to grow and brands are multiplying partnerships with video creators! They are not mistaken because ...
“It’s up to the content to adapt to the uses!”
Passionate about the media and informed technophile, Julien Landfried is Executive Director Communication, Public Affairs & Brand of Gecina. After a media career, he spent ...
"We think of Asterix & Obelix as events"
What is a trademark license? To answer this question, the We Are COM team met the impresario of Asterix & Obélix: Céleste…
Top 10 pitfalls to avoid for a top content strategy
Nothing lasts in this digital world where everything goes faster. So yes, it is difficult to stay "in" all ...
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