commitment Archives - We Are COM, club des communicants

SPIE France: communicate to get on board!

Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…

What is a good brand in 2024? The expectations of the French finally revealed!

What is a good brand in the eyes of the French? Communication, commitment, initiative… What brand elements are we most sensitive to ♥️?…

Crédit Agricole Technologies & Services: Employee horizon

“Helping employees shine means benefiting from this influence” proclaims Mélanie Dimberton, Communication & Cultural Change Support Leader at Crédit Agricole Technologies &…

ENGIE Solutions: all allies in decarbonization

“It seems to me that the challenge of tomorrow is and will remain people” proclaims Anne Rochon, Communications Director of ENGIE Solutions and member of the Club…

Decathlon: employee objective!

He is convinced, “internal communication must be the starting point for any other form of communication”. Corentin Vrand, Leader of the…

Retirement Insurance: public communication, serving today and tomorrow

“Public service committed to the future” is the new brand signature of the National Retirement Insurance Fund, better known as…

The professions of social media management – episode #23

The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. In this episode 23, an overview of the social professions...

Societal activism: choice or duty of companies?

Pronounced for the first time in the National Assembly in February 2021, the term “woke” from which the whole of “Woke culture” is derived has become embedded in…

How to launch your brand on TikTok?

🎥 1 billion videos viewed every day, 48 minutes of daily airtime, international presence in over 150 countries……

Hépar: the recipe for uninhibited brand communication

Because communication conveys a good mood, because some campaigns have the particularity of making us smile. 😋 And because in...

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