From corporate strategy to communication strategy: how to speak with one voice?
Between corporate strategy and communication strategy, there's sometimes… a slight disconnect 😬 Ambitious vision on one hand, operational messages on the other…
external communication
Grévin Museum: How to juggle tradition and modernity?
For over 140 years, the Musée Grévin has been thrilling young and old alike to the rhythm of current events. 🤩 How to remain a place…
The Casino group: 360° proximity
The key word of the French mass distribution company? Proximity ! A key player in the country’s city centers, the Casino group advocates proximity…
Innovation and creativity at the service of the AGPM Group
“Never forget to create and innovate, whatever the subject or field,” rightly reminds us Anaïs Guthleben, Deputy Communications Director at AGPM Group….
Events and sponsorship professions – episode #22
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of the event sectors...
Communication Trends in 2023
Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…
Committed communication, Matmut's raison d'être
Peter Drucker said, “The purpose of an organization is to enable ordinary people to do extraordinary things.” So, what…
Brand stories: behind the scenes of successful brands
Brand stories mingle with great history. Their roots, their origins, their successes and even their missteps are not insignificant….
Leadership pens: how to write instead of…?
🖋 "Communication requires 25% of a leader's time," said the great theoretician of management and organizations, Chester Barnard. And again, the…
How to make a logo yourself on the Internet?
How to create a logo yourself? What is the instruction ? Whether it's an emblem for a boutique or a design for a…
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