CRM Officer
The CRM manager, in other words "Customer Relationship Management", is in charge of the management and activation of customer data in ...
external communication
HR communication by the SNCF team
Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...
€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
Cybersecurity: how to manage communication in the event of a crisis?
When it comes to cybersecurity, crisis management is often tricky in terms of communication. 😁 It requires composure, organization, ...
A good COM is a COM of evidence
🚆 Tchou tchou… The train towards the bottom of the SNCF communication strategy will enter the station. Follow the We team…
The lion adapts to its territory
What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...
The key to successful BtoB communication: proximity!
Get on board now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication ...
Le Chocolat des Français, the baby brand that already has everything to be great!
The We Are COM team combines business with pleasure by talking to you about strategy and chocolate… When it is 100% organic, beautiful and fun,…
Communication must carry meaning, consistency and emotion
Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…
Liebig: negative opinions at the service of the raison d'être
The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Marketing Group Manager at GBfoods…