“We need to be resilient and adaptable”
Director of Communication and Brand for the RATP group and member of the We Are COM Club, Anaïs Lançon lends herself to the game of ...
external communication
Communication trends 2021
For an unprecedented situation, exceptional communications. Let's face it, the year 2020 has given us a hard time. So many twists and turns for our companies and for us, ...
The Mascots, these characters who tell the story of our brands! 🐻
The mascots of the brands accompany us on a daily basis, sometimes we even know them very well. But who are they? The We Are COM Team decides ...
Welcome to "post-modernity" with Michel Maffesoli
💡 Technological transformation, multiplication of communities, renewal of values… Our times are indeed changing! How to address its different audiences? What…
Activity report and communication: deciphering a revolution
For several years now, the activity report has undergone a transformation. From an arid financial document, it has evolved to impose itself today as a communication tool ...
The eSports boom!
💣 Literally “electronic sport”, eSport refers to virtual competition. Far from traditional sport, it is nonetheless a real discipline. Over-trained pro-gamers, ...
Make a success of your influencer campaign: the checklist to download!
To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...
The Communicator is the French communication team
500 pages, 60 experts and more than 100 com cases analyzed… All in the service of responsible communication! For its 9th edition, ...
Tutorial for never confined communication ✌️
That's it, it's panic ... The announcements are multiplying, the phone rings, the emails arrive in bursts. It's the red alert! The crisis is ...
Communicants: 7 reasons to adopt the SME
Do you dream of piloting your own communication strategy? The SME is made for you! We Are COM gives you the 7 reasons to work in an SME.
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