Brands switch to virtual reality Virtual reality, with its big black helmets, intrigues us. Feel like you're a zombie hunter, a millennium falcon pilot or walking ...
We are “chief consistency officers” Anne-Gabrielle Dauba-Pantanacce was Director of Communication and spokesperson for Google in France. What are the challenges when managing a brand ...
M & M's E1: When the music is good Do you like Fnac Live? Do you collect goodies at festivals and shake good zik in pubs? Communicating friends, ...
Innovation: immersion in virtual reality 45% of French consumers (48% worldwide) are ready to use a virtual reality headset to discover products not available in…