AI Archives - We Are COM, the accelerator for communicators

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AI-powered monitoring: 3 methods to automate it with ChatGPT, Claude, and Dust

Everyone's keeping an eye on things. Well, everyone says they are! 👀 In reality, it often looks more like an alert…

We Are COM workshop on AI Act and tracking pixels, led by Alain Bensoussan.

AI Act and tracking pixels: what changes for communicators

Let's not kid ourselves: this summer, the law caught up with public relations. Between the AI Act, whose transparency obligations apply…

Briefing & AI: the right reflexes to adopt

What if your best briefing partner was… an AI that asks you questions? 🤖 We use artificial intelligence to generate…

GEO: How to make your brand visible in AI responses

Let's be honest: we've all, at some point, typed our brand name into Google just to see "…

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Storytelling design: why an object tells its story before it is designed

We all know the temptation of a quick sketch before any real thought 👀 But what if the true raw material of design wasn't…

What AI is really doing to communication professions

Let's be honest: since the arrival of generative AI, few communications professionals haven't looked at their job with a…

Workshop by the We Are COM Club on digital sovereignty with Jean-Philippe Balança

Digital sovereignty: a challenge for communicators

When you type “digital sovereignty” into Google, you often end up more confused than before 😵‍💫 Politics, geopolitics, economics, European regulations: everything is interconnected. For…

A communicating robot using Claude with customized skills on its computer

Skills Claude: What if your AI finally spoke the language of your profession?

Let's be honest: most communications professionals still use AI like they would an enhanced search engine. They type…

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Editorial production: methods and tools for impactful content (in the age of AI)

Producing ever more content… for an impact that is sometimes increasingly weak. This is the paradox that communicators face today. In…

AI: Agents take action

Long perceived as technological gadgets or promises reserved for the most "geeky" teams, AI agents are now becoming part of everyday life…

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