How does a brand become desirable?
And yes, we took a lesson in luxury with Marie-Laure Dubuisson, International Marketing & Communication Director of Longchamp since 2016. She orchestrated…
Ikea
Christmas: the best commercials of 2017
Because it is very emotional, Christmas is also a strong time in communication. The thousand and one advertisements for toys from our childhood ...
Brands don't forget Valentine's Day
Valentine's Day is not just the feast of lovers. It is also the moment when brands wake up in the torpor of winter. Small…