Banque des Territoires: from institutional communication to operational communication!
How do you build brand awareness for a young public company while leveraging the legacy of a historic institution? At Banque des Territoires, the answer is…
institutional communication
Cnaf: public communication in transition
Do you know the Cnaf? Of course, but maybe under another name! 🤓 It is the public institution that manages the 101 CAFs, present…
Health Insurance: Communication as a Response to Societal Issues
“Health Insurance has a position as a major player in public health, which in fact places it at the heart of the issues…
Trust and sympathy, COM according to MVola
Liana Ramiandrisoa is convinced: “brand communication aims to establish consumer trust and sympathy for the brand, beyond…
Macif: collective reflection above all!
Collective intelligence, that’s Macif’s key word. To best embody its democratic model, the mutualist group has decided to do everything, everything,…
Institutional communication: recipes from the integrated report
Communicators, the We Are COM Club encourages you to ignore preconceived ideas about the integrated report. No, the integrated report is not…
Urssaf: deciphering a communication serving the general interest
Public services play an essential role in our societies, they serve the collective well-being. But how does communication serve these institutions? 📣…
What is sincere communication according to the French?
The questions concerning the sincerity of the communication of the companies are posed more and more within the public opinion. The Viavoice Institute has ...
The Communicator is the French communication team
500 pages, 60 experts and more than 100 com cases analyzed… All in the service of responsible communication! For its 9th edition, ...
3 tips for a successful website launch
A corporate site is essential for any business, allowing it to work on its brand image. It aims to highlight the ...
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!