institutional communication Archives - We Are COM, club des communicants

Trust and sympathy, COM according to MVola

Liana Ramiandrisoa is convinced of this: “brand communication aims to establish consumer trust and sympathy towards the brand, beyond…

Macif: collective reflection above all!

Collective intelligence, that’s Macif’s key word. To best embody its democratic model, the mutualist group has decided to do everything, everything,…

Institutional communication: recipes from the integrated report

Communicators, the We Are COM Club encourages you to ignore preconceived ideas about the integrated report. No, the integrated report is not…

Urssaf: deciphering a communication serving the general interest

Public services play an essential role in our societies, they serve the collective well-being. But how does communication serve these institutions? 📣…

What is sincere communication according to the French?

The questions concerning the sincerity of the communication of the companies are posed more and more within the public opinion. The Viavoice Institute has ...