Communication Trends in 2023
Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…
internal communication
Committed communication, Matmut's raison d'être
Peter Drucker said, “An organization exists to enable ordinary people to do extraordinary things. So what...
The main factors behind the failure of naming searches conducted internally
Let's first recall the obvious, brand creation cannot be improvised. It's not a job you can get into...
Top 10 internal communication books
As Dominique Wolton explained so well, “in communication, the most complicated thing is neither the message nor the technique, but the receiver”….
Leadership pens: how to write instead of…?
🖋 "Communication requires 25% of a leader's time," said the great theoretician of management and organizations, Chester Barnard. And again, the…
Communication trends in 2022
Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...
"Proximity is a profession" proclaims the La Poste group
🚀 On the occasion of the launch of the new “La Poste Groupe” brand identity, the We Are COM team questioned Marie-Aude Dubanchet, Director…
HR communication by the SNCF team
Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...
€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
Cybersecurity: how to manage communication in the event of a crisis?
When it comes to cybersecurity, crisis management is often tricky in terms of communication. 😁 It requires composure, organization, ...