A good COM is a COM of evidence
🚆 Tchou tchou… The train heading below the SNCF communication strategy will enter the station. Follow the We team ...
internal communication
The key to successful BtoB communication: proximity!
Get on board now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication ...
Communication must carry meaning, consistency and emotion
Member of the We Are COM Club, Anne-Sophie Sibout is above all Director of Communication for PwC for the France and Maghreb region, one of the global giants of…
TOP 10 SEO tools
Communicators and marketers have many tools to help them in their SEO strategy. 🛠 For each utility (netlinking strategy, ...
Cross-media stories and advertisers with Jacques Attali
The We Are COM team exchanged with Jacques Attali 🤗 Famous polytechnician, enarque and founder of 4 international institutions (Action against hunger, EUREKA, the…
Kaizen Communication: Quésaco?
What if, rather than trying to create a buzz at all costs, 💥 we bet on smooth and progressive communication? 🙏 We ...
Team portraits
Which teams are members of the We Are COM Club? Who are the talented communicators who make them up? What are their challenges ...
Communication professions - Episode # 1
The We Are COM team and ISCOM, a higher school of communication and advertising, present the communication professions to you. Each month, our mini-salons ...
Tips for defending your COM budget
"Aaarrrggghhh" is that the noise your COM budget would make if it could talk? Yes, companies tend, in times of crisis, ...
“We need to be resilient and adaptable”
Director of Communication and Brand for the RATP group and member of the We Are COM Club, Anaïs Lançon lends herself to the game of ...