interview Archives - We Are COM, club des communicants

The professions of event communication and influence – episode #12

The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. This episode #12 is dedicated to events and…

HR communication by the SNCF team

Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...

A good COM is a COM of evidence

🚆 Tchou tchou… The train heading below the SNCF communication strategy will enter the station. Follow the We team ...

Communication must carry meaning, consistency and emotion

Member of the We Are COM Club, Anne-Sophie Sibout was PwC's Communications Director for the France and Maghreb zone (from 2019 to 2022), one of…

Team portraits

Which teams are members of the We Are COM Club? Who are the talented communicators who make them up? What are their challenges ...

Guest scheduler: spotlight on this shadowy profession that shines the spotlight on others 🔦

Programming, do you know? We've all had to look for the perfect guest for an event or to produce content someday. And it can ...

The secrets of ⚡️FlashTweet⚡️

With more than 57 subscribers, FlashTweet has established itself in a few years as an essential influential media: it's LA Matinale on TransfoNum by @ EmmanuelleL000. Always relevant on ...

Disinformation: how to avoid the manipulation of corporate information?

Fake news, hacking, hoax, intox, prank… In the digital age, is corporate information in danger? Now banditry and activism are also seizing digital….

COVID-19: the event has not said its last word

The We Are COM team, well confined, takes advantage of the calm to question the impact of the global health crisis of COVID-19 for our sector….

"As Dircom, we must organize the positive porosity between the company and its environment"

How to sell dreams when you don't have to make a profit? How to reconcile responsible consumption with product development? This is the feat that ...

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