€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
investments
Tips for defending your COM budget
"Aaarrrggghhh" is that the noise your COM budget would make if it could talk? Yes, companies tend, in times of crisis, ...
TikTok: what are we waiting for?
🚀 🚀 A new teenage trend, an additional superfluous application, a buzz with no future, or even a social network for "teenagers ...
The eSports boom!
💣 Literally “electronic sport”, eSport refers to virtual competition. Far from traditional sport, it is nonetheless a real discipline. Over-trained pro-gamers, ...
Innovating in times of crisis: on course or not on course?
History is marked by constant reinvention. Each era, from the most prosperous to the bloodiest, sees the birth of its own innovations. The necessities ...
Volvo: relational communication is having a real conversation
Instagram, Twitter, Facebook, LinkedIn: 4 social networks for a presence of choice! If Volvo Car France multiplies the editorial lines according to the channels with a tone…
5 fundamentals for powerful, differentiating and unifying communication
At a time when a large majority of advertisers, in full doubt, are reviewing their lines of communication, many organizations are being cautious in…