Dominique Wood-Benneteau is communications director of the Engie group. Before diving into the advertiser's bath (Transdev, Air France, Carrefour), she ...
The press attaché is the privileged interlocutor of the media (press, TV, radio, web, etc.). It creates trust between journalists and managers in order to ...
The upheavals in Press Relations linked to the emergence of social networks have gradually changed the modes of expression and communication between attachés of…