Creativity: what methods to remain efficient?
Didn't the great Albert Einstein say “creativity is intelligence having fun”? 😜 Staying creative means staying inspired, being able to…
media strategy
The professions of social media management – episode #23
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. In this episode 23, an overview of the social professions...
Communication Trends in 2023
Good news, the year 2023 has two Friday the 13th in store for us, but also 13 communication trends, according to the Club We Are…
PR: journalists and communicators, a lasting relationship?
The press and communication are two inseparable sectors, yet the relationships between their actors are not always obvious. Between lack of understanding...
TOP 10 books on press relations and social media
There is no publicity as powerful as a good reputation that travels fast Brian Koslow More than ever, the media – traditional media…
How can brands make their voice heard with the podcast?
Connected 🔌: the word defines us so well. Wherever we are, we can control what we listen to and the vast majority ...
Communication trends in 2022
Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...
Health communication: how do brands build trust?
The diagnosis is final, consumers find it difficult to place their trust in brands, or even mistrust them. The We Are COM team, ...
€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
Nano-Influence: a new El Dorado? 🤔
Influence, do you know? Yes ! But are you really up to speed on nano-influence? The We Are COM team tries to decipher this emerging phenomenon, because ...