Banque des Territoires: from institutional communication to operational communication!
How do you build brand awareness for a young public company while leveraging the legacy of a historic institution? At Banque des Territoires, the answer is…
notoriety
Wikipedia and brands: the mechanisms of a strategic issue
We all consult it, often without thinking. Wikipedia has become an automatic source of information: for the general public, journalists, search engines…
Emotional communication: Dassault Systèmes' ambition
How can you rethink your communications to go beyond B2B? How can you leverage strategy to build brand awareness and reputation…
Manutan: the importance of brand image in B2B
Brand image, reputation, corporate culture... 🎯 How to engage internal and external stakeholders in the B2B sector? How to differentiate yourself sustainably,...
How to shape a brand personality with retirement insurance?
How about we start this inspiring interview by quoting the famous Fitzgerald? 🤓 According to the American writer, “personality is an unbroken series of…
Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
TOP 5 print essentials for businesses
No, print is not dead! 🤓 In the digital age, corporate communication media have multiplied, sometimes even…
Web3, what initiatives for brands?
“Technology does not create social ties, but technology can provide conditions which mean that by reclaiming it, we create...
Strategic planning professions – episode #18
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of the planning sector...
The professions of press relations and influence – episode #17
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of Press Relations and...
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