€ 1 invested in Product Communication € 7,85 in GDP
In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the firm Deloitte. Communication is indeed a ...
notoriety
The lion adapts to its territory
What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...
Le Chocolat des Français, the baby brand that already has everything to be great!
The We Are COM team combines business with pleasure by talking to you about strategy and chocolate… When it is 100% organic, beautiful and fun,…
Liebig: negative opinions at the service of the raison d'être
The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Marketing Group Manager at GBfoods…
Nano-Influence: a new El Dorado? 🤔
Influence, do you know? Yes ! But are you really up to speed on nano-influence? The We Are COM team tries to decipher this emerging phenomenon, because ...
Crisis communication: from bad buzz to good buzz 👊
Bad buzz is THE terror of brands! 😱 How, as communicators, can we best protect the reputation of our companies? The web has changed, ...
Communicate by extending your life expectancy!
It's surely common sense… But yes, anticipation is good for your health! In the age of immediacy, of "everything, right away", let's slow down...