Public communication archives - We Are COM, the accelerator for communicators

Banque des Territoires: from institutional communication to operational communication!

How do you build brand awareness for a young public company while leveraging the legacy of a historic institution? At Banque des Territoires, the answer is…

Cnaf: public communication in transition

Do you know the Cnaf? Of course, but maybe under another name! 🤓 It is the public institution that manages the 101 CAFs, present…

Health Insurance: Communication as a Response to Societal Issues

“Health Insurance has a position as a major player in public health, which in fact places it at the heart of the issues…

The sound signature: guarantee of singularity, identification and memorization

Ah, sound identity, communicators know it, it is essential for memorization. Who doesn’t remember the famous “tadadadada”, from the McDonald’s brand…

Retirement Insurance: public communication, serving today and tomorrow

“Public service committed to the future” is the new brand signature of the National Retirement Insurance Fund, better known as…

Urssaf: deciphering a communication serving the general interest

Public services play an essential role in our societies, they serve the collective well-being. But how does communication serve these institutions? 📣…

The professions of public and political communication – episode #24

The We Are COM X ISCOM communication professions mini-fairs present the daily life of communicators: their challenges and their successes. 🤓 Here we go...

The professions of political and public communication – episode #14

The We Are COM X ISCOM communication professions mini-fairs introduce you to the professions of public and political communication. Here we go for this episode...

Jobs in political and public communication - Episode # 10

The We Are COM X ISCOM mini-trade fairs present the daily life of communicators, their joys and their challenges. It is…

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