Top corporate campaigns for spring 2018
“Good advertisers want consumers to say 'it's a great product' rather than 'it's great advertising'” said Léo Burnett. At We Are…
“Good advertisers want consumers to say 'it's a great product' rather than 'it's great advertising'” said Léo Burnett. At We Are…
Create is, since 2007, the content creation studio of CNN International Commercial, the advertising network of CNN International. Its goal ? Propose a strategy of ...
Change the laws, simplify the world and be forgiven in order to move forward. In this fall 2017, the brands did not resist calling on the…
To be accepted, to stand out, to be forgiven… These are the challenges faced by our favorite brands in this spring of 2017. To answer them, a…
Defining responsible communication is not easy. It is not easy to cut short at the risk of ignoring one of the dimensions or ...
After a first episode dedicated to endorsement and a second to musical events, our saga of “Brands and Music” alias “M & M's…
Laurence Larvor joined the pack in January 2016. Six months after her arrival, the new communications director signed Coyote's return to…
Always, Dove, Nike, L'Oréal… Some brands seem to be committed to the cause of women, with more or less marked positions. Feminists? Militants? ...
Communication is now fully played out in two areas: the commercial and the corporate. Advertising remains a major lever of conquest (if ...
Our anthology of the best quotes on communication, advertising and the Internet. Get inspired! "You can fool everyone once, a few often, but...