European Heritage Days: a strategic lever for brands?
Faced with growing public distrust and the hypervolatility of commitments, brand communication is experiencing a legitimacy crisis. Transparency, traceability, commitment...
RATP
Changing corporate culture: an (im)possible mission?
In an era of accelerated transformation, corporate culture is no longer an abstract concept; it's a strategic lever. 🤓 It guides behaviors, provides…
Eco-design, a responsible communication approach
Did you know that the ecological impact of digital technologies now surpasses that of civil aviation? Indeed, in France alone, the digital sector is…
“We need to be resilient and adaptable.”
Director of Communication and Brand for the RATP group and member of the We Are COM Club, Anaïs Lançon lends herself to the game of ...
The 5 major trends in Communication in 2018
Always on the lookout for good ideas, the We Are COM team was present at the 31st edition of the COM-ENT Grands Prix to investigate…
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