COM meeting: the calendar of committed chestnut trees
Every year, the calendar is full of world days, some more inspiring than others… Yet, some of them could become real editorial playgrounds…
responsible commitment
Anti-greenwashing and good practices
Quebec greenwashing? It is the dissemination of false information or incomplete facts to create an environmentally friendly public image. The risk…
Internal communication and CSR: how to engage around the zero carbon objective?
Zero carbon objective, why? The answer is obvious. ✅ How? This is where things get complicated… 😬 Indeed, how to board…
TOP responsible communication books
Do you know who said, "You cannot escape tomorrow's responsibility by evading today's"? It is…
Societal activism: choice or duty of companies?
Pronounced for the first time in the National Assembly in February 2021, the term “woke” from which the whole of “Woke culture” is derived has become embedded in…
Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only communication of proof finds favor in his eyes. By…
The social impact of brands
As we know, Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by ...
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!