Allianz France: Commitment as a stance
What if brands had a key role to play in society? ✅ One thing is certain, for the insurance giant,…
responsible communication
Orange's approach to consistency: commit before you communicate
In a world saturated with rhetoric, where every statement impacts a brand's credibility, how can you make a strong and lasting impact? 🎯 For Orange…
Digital accessibility: from the regulatory framework to best practices
Did you know? Less than 10% of websites were accessible to users with disabilities in 2024… 😬 Yes, brands…
The Green Communicator's 10 Tips
Responsible communication is great, but do we all apply our pretty words to our everyday actions? Not sure... 🤓 We're not throwing you away...
Anticipating major changes in communication
CSR, AI, influence, regulation... The lines are shifting, benchmarks are evolving, and expectations are accelerating. Faced with these major changes, communicators no longer have just one...
CSR: mobilizing stakeholders with SPIE France
Didn't Lincoln say, "You cannot escape the responsibility of tomorrow by evading the responsibility of today"? At the heart of the issues of…
SPIE France: communicate to get on board!
Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…
Anti-greenwashing and good practices
Quebec greenwashing? It is the dissemination of false information or incomplete facts to create an environmentally friendly public image. The risk…
Trust and sympathy, COM according to MVola
Liana Ramiandrisoa is convinced: “brand communication aims to establish consumer trust and sympathy for the brand, beyond…
Panzani: useful and pleasant communication
To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the transition…
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