Responsible Communication Archives - We Are COM, the accelerator for communicators

Top campaigns that expose an inconvenient truth

Communication campaigns capable of shaking up the collective imagination… Now that's a fascinating topic! 🚀 That's why the We Are COM team has chosen to delve back into it…

Top campaigns that have changed mindsets

“I won’t change the world, but I’ll make those who succeed think,” declared the American rapper Tupac. 😎 As you can see…

Sponsorship, from the sports field to the social sphere with Africa Global Logistics

Sports sponsorship is no longer just about a logo on a jersey. ⚽️ That's certainly the belief of Africa Global Logistics….

Woke washing: 8 keys to credible and committed communication

Brands want to do the right thing. And that's great. 🙌 But as social commitments become more prominent in the discourse…

Allianz France: Commitment as a stance

What if brands had a key role to play in society? ✅ One thing is certain, for the insurance giant,…

Orange's approach to consistency: commit before you communicate

In a world saturated with rhetoric, where every statement impacts a brand's credibility, how can you make a strong and lasting impact? 🎯 For Orange…

Digital accessibility: from the regulatory framework to best practices

Did you know? Less than 10% of websites were accessible to users with disabilities in 2024… 😬 Yes, brands…

The Green Communicator's 10 Tips

Responsible communication is great, but do we all apply our pretty words to our everyday actions? Not sure... 🤓 We're not throwing you away...

A group of 4 people, in costumes, with their heads literally in the clouds

Anticipating major changes in communication

CSR, AI, influence, regulation... The lines are shifting, benchmarks are evolving, and expectations are accelerating. Faced with these major changes, communicators no longer have just one...

CSR: mobilizing stakeholders with SPIE France

Didn't Lincoln say, "You cannot escape the responsibility of tomorrow by evading the responsibility of today"? At the heart of the issues of…

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