Digital Employer Branding: What Talents (Really) Want in 2025!
Since 2002, the research company Potentialpark has been scrutinizing employer brand communication on digital and sharing its list of the best business strategies...
HR communication
Authenticity, the driving force behind the employer brand for the La Poste Group
Authenticity! This is what La Poste Group advocates for in terms of employer branding. 💡 Ultra-competitive job market, search for meaning, evolution...
Ambassador program: when the voice of employees makes the difference
Imagine a team of committed employees, ready to propel your brand towards new horizons 🚀 This is what an “ambassadors” program promises. They allow…
ENGIE Solutions: all allies in decarbonization
“It seems to me that the challenge of tomorrow is and will remain people” proclaims Anne Rochon, Communications Director of ENGIE Solutions and member of the Club…
HR communication by the SNCF team
Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...
The Communicator is the French communication team
500 pages, 60 experts and more than 100 com cases analyzed… All in the service of responsible communication! For its 9th edition, ...
"The challenge of financial communication is to tell a story"
Corporate communication is now perhaps the ability to tell a story, "storytelling", and above all to prove how the company is useful to the world around it and can create financial and extra-financial value. .
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