SPIE France: communicate to get on board!
Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…
CSR
The Casino group: 360° proximity
The key word of the French mass distribution company? Proximity ! A key player in the country’s city centers, the Casino group advocates proximity…
Anti-greenwashing and good practices
Quebec greenwashing? It is the dissemination of false information or incomplete facts to create an environmentally friendly public image. The risk…
Trust and sympathy, COM according to MVola
Liana Ramiandrisoa is convinced of this: “brand communication aims to establish consumer trust and sympathy towards the brand, beyond…
Panzani: useful and pleasant communication
To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the transition…
Ecology is in full transition, communication too!
Ecology is in full transition, that's good, communication is too! 🤓 Communicators, how to become aware and raise awareness of the challenges...
Internal communication and CSR: how to engage around the zero carbon objective?
Zero carbon objective, why? The answer is obvious. ✅ How? This is where things get complicated… 😬 Indeed, how to board…
TOP responsible communication books
Do you know who said, "You cannot escape tomorrow's responsibility by evading today's"? It is…
Societal activism: choice or duty of companies?
Pronounced for the first time in the National Assembly in February 2021, the term “woke” from which the whole of “Woke culture” is derived has become embedded in…
Contributing, when the consumer changes marketing
Because the consumer is demanding, most of the time uncompromising. Because today, only communication of proof finds favor in his eyes. By…