CSR Archives - We Are COM, club of communicators

From storytelling to storyproving: what the 10th edition of Communicator reveals

To celebrate the release of the 10th edition of Communicator, we invite you to discover the communicators behind this reference work. Today, we take a look…

CSR: mobilizing stakeholders with SPIE France

Didn't Lincoln say, "You cannot escape the responsibility of tomorrow by evading the responsibility of today"? At the heart of the issues of…

Iberdrola France: awareness-raising communication

You don't know the latest? 🤓 The We Are COM team went to meet Élodie Calmels, Director of Communication…

SPIE France: communicate to get on board!

Getting all stakeholders on board! 💥 Isn’t that the biggest challenge for all communicators? Cécile Michard, Director of…

The Casino group: 360° proximity

The key word of the French mass distribution company? Proximity ! A key player in the country’s city centers, the Casino group advocates proximity…

Anti-greenwashing and good practices

Quebec greenwashing? It is the dissemination of false information or incomplete facts to create an environmentally friendly public image. The risk…

Trust and sympathy, COM according to MVola

Liana Ramiandrisoa is convinced of this: “brand communication aims to establish consumer trust and sympathy towards the brand, beyond…

Panzani: useful and pleasant communication

To eat yes, but always with a smile, that’s Panzani’s ambition. The French leader in pastas and sauces is committed to the transition…

Ecology is in full transition, communication too!

Ecology is in full transition, that's good, communication is too! 🤓 Communicators, how to become aware and raise awareness of the challenges...

Internal communication and CSR: how to engage around the zero carbon objective?

Zero carbon objective, why? The answer is obvious. ✅ How? This is where things get complicated… 😬 Indeed, how to board…

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