“Financial communication must be an equity story”
What is financial communication in an age of immediacy, identity theft and fake news? How does the requirement for transparency, the weight of ...
CSR
Corporate communication or the art of talking about a company
The We Are COM team shares its shopping spree with Julien Goubault, general secretary of the Klépierre group - pan-European leader in shopping centers….
"The challenge of financial communication is to tell a story"
Corporate communication is now perhaps the ability to tell a story, "storytelling", and above all to prove how the company is useful to the world around it and can create financial and extra-financial value. .
"As Dircom, we must organize the positive porosity between the company and its environment"
How to sell dreams when you don't have to make a profit? How to reconcile responsible consumption with product development? This is the feat that ...
TOP 5 good reasons to choose the adapted sector in COM
With each new communication plan, you ask yourself: "how to renew yourself? "With each new year, you ask yourself:" what ...
"Artificial intelligence and data will transform our professions"
"The best advertisement is a satisfied customer," according to Bill Gates. Certainly one of the explanations for Microsoft's success in our daily lives. The team…
"Communication is a catalyst for dialogue"
Everyone knows Atlanta's red drink… but did you know that Coca Cola European Partners is the brand's main bottler? Emmanuelle de Kerleau, ...
Responsible communication, a 360 ° commitment
Defining responsible communication is not easy. It is not easy to cut short at the risk of ignoring one of the dimensions or ...
Green Award for the Orange Broom
If, like the We Are COM team, you store your emails in a folder aptly named "A ranger" or if your ...
Practice ethics in communication
Ethics in communication has two facets, according to our friend Max Weber: that of conviction and that of responsibility. Both range from ...