“As Dircom, we must organize positive porosity between the company and its environment”
How to sell dreams when you don't have to make a profit? How to reconcile responsible consumption with product development? This is the feat that ...
CSR
TOP 5 good reasons to choose the adapted sector in COM
With each new communication plan, you ask yourself: "how to renew yourself? "With each new year, you ask yourself:" what ...
"Artificial intelligence and data will transform our professions"
"The best advertisement is a satisfied customer," according to Bill Gates. Certainly one of the explanations for Microsoft's success in our daily lives. The team…
"Communication is a catalyst for dialogue"
Everyone knows Atlanta's red drink… but did you know that Coca Cola European Partners is the brand's main bottler? Emmanuelle de Kerleau, ...
Responsible communication, a 360 ° commitment
Defining responsible communication is not easy. It is not easy to cut short at the risk of ignoring one of the dimensions or ...
Green Award for the Orange Broom
If, like the We Are COM team, you store your emails in a folder aptly named "A ranger" or if your ...
Practice ethics in communication
Ethics in communication has two facets, according to our friend Max Weber: that of conviction and that of responsibility. Both range from ...
CSR communication officer
The Corporate Social Responsibility (CSR) – or Sustainable Development (SD) – communication officer has a dual mission: leading the process and communicating…
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