HR communication by the SNCF team Because any business exists first and foremost through its employees, it is essential to take particular care of them. 🙏 However, ...
A good COM is a COM of evidence 🚆 Tchou tchou… The train towards the bottom of the SNCF communication strategy will enter the station. Follow the We team…
Team portraits Which teams are members of the We Are COM Club? Who are the talented communicators who make them up? What are their challenges ...
A brand is also sound The identity of a brand sometimes holds four notes. The most concrete case is probably that of the SNCF. Let's ignore the news and ...
OUI.sncf: when Voyages-sncf.com becomes a relational brand Voyages-sncf.com becomes what? When a French juggernaut changes its name, the We Are COM Team rushes to get behind the scenes. François Bitouzet, Director ...
The 5 major trends in Communication in 2018 Always on the lookout for good ideas, the We Are COM team was present at the 31st edition of the COM-ENT Grands Prix to investigate…
Ô Grand Prix for HR Creativity, are you there? Puzzled, we went to the 8th edition of the HR Creativity Grand Prix. UFO where the time of an evening, our cousins ...
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