Storytelling: how to build a brand image?
Brands that stand out are those that have a real personality and know how to tell their story! 📖 Between founding myths and contemporary issues,…
semiology
The imaginations of tomorrow's communication
Communicators, let us dare to push open the door of a veritable “cabinet of curiosities”, to discover the societal trends that impact and explain the evolution of brand discourse….
What are the words of communication in 2023?
Communication is the art of adaptation. The communicator knows it, it is by constantly adapting to society that his messages manage to take…
Communicating with the semio is better!
🇬🇧 English Version After a real Masterclass at the We Are COM Club and our article #1 “Semiology, essential to communication!”, on the…
Semiology, essential for communication!
🇬🇧 Version française How to play with words, what are their meanings, signifiers, meanings, connotations? The intention of the issuer of a ...
"Brands are alive"
The We Are COM team is a fan of semio, socio, semantics. On the benches of the university, we met Maria Di ...
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