Fighting disinformation: our attack plans
The situation is critical. 🤖 In the era of all-powerful social media and the great advent of generative AI, misinformation is rife, the…
Social media
Crisis Escape Game: Will You Save Your Brand's Reputation?
Your mission, should you choose to accept it: to save your company's reputation by making the right decisions. 🎯 To avoid a media catastrophe, each…
Digital Employer Branding: What Talents (Really) Want in 2025!
Since 2002, the research company Potentialpark has been scrutinizing employer brand communication on digital and sharing its list of the best business strategies...
LinkedIn: the 10 little secrets of its algorithm
It's often said that a good LinkedIn post is 80% content and 20% technique... Well, technique is about understanding the...
The art of community management, explained by your cat!
Yes, thinking like your cat can make you a better community manager! Strategy, patience and interaction… Your little pet…
Crisis COM: how to stay calm when faced with online criticism?
Ding! 🔔 You just received a negative review, you are the victim of an online criticism? Instead of rushing to…
Social networks: 10 points to check before publishing
Are you about to hit the “post” button? Stop right there! One last check could save you from disaster! On…
ISCOM On Air: Digital communication professions
Ready to explore a universe in perpetual motion, where each new technology revolutionizes the way we communicate? Ready to discover the challenges, the opportunities…
Best practices for Company Pages on LinkedIn
A key social media for 91% of decision-makers and 81% of job seekers, LinkedIn represents THE most powerful professional network in France…
Innovation and creativity at the service of the AGPM Group
“Never forget to create and innovate, whatever the subject or field,” rightly reminds us Anaïs Guthleben, Deputy Communications Director at AGPM Group….
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