Holiday homework: aim to become ambassadors!
Summer at the office has something a little different about it… 🌞 The open-plan office is strangely quiet, your schedule seems to breathe for the first time this year, and your planning…
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Digital: Top 10 useful indicators… provided you read them correctly
Ah, numbers! 🧮 KPIs, dashboards, reports… Communication has never been so measured. 🤓 Numerical data is the ultimate proof:…
Fighting disinformation: our attack plans
The situation is critical. 🤖 In the era of all-powerful social media and the great advent of generative AI, misinformation is rife, the…
Crisis Escape Game: Will You Save Your Brand's Reputation?
Your mission, should you choose to accept it: to save your company's reputation by making the right decisions. 🎯 To avoid a media catastrophe, each…
Digital Employer Branding: What Talents (Really) Want in 2025!
Since 2002, the research company Potentialpark has been scrutinizing employer brand communication on digital and sharing its list of the best business strategies...
LinkedIn: the 10 little secrets of its algorithm
It's often said that a good LinkedIn post is 80% content and 20% technique... Well, technique is about understanding the...
The art of community management, explained by your cat!
Yes, thinking like your cat can make you a better community manager! Strategy, patience and interaction… Your little pet…
Crisis COM: how to stay calm when faced with online criticism?
Ding! 🔔 You just received a negative review, you are the victim of an online criticism? Instead of rushing to…
Social networks: 10 points to check before publishing
Are you about to hit the “post” button? Stop right there! One last check could save you from disaster! On…
ISCOM On Air: Digital communication professions
Ready to explore a universe in perpetual motion, where each new technology revolutionizes the way we communicate? Ready to discover the challenges, the opportunities…
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