Tour de France sponsorship: what partner brands teach communications professionals
Let's be honest, few events offer comparable exposure to the Tour de France. The third most-watched sporting competition in the world…
sponsoring
Sponsorship, from the sports field to the social sphere with Africa Global Logistics
Sports sponsorship is no longer just about a logo on a jersey. ⚽️ That's certainly the belief of Africa Global Logistics….
Sporting event: Visibility to-do list
What steps should be taken to guarantee the visibility of a brand during a sporting event? On the occasion of the Olympic Games…
Sponsoring: what activation strategies before Paris 2024? Season II
The Paris Olympic and Paralympic Games are fast approaching. The athletes are in the starting blocks. Fans are snapping up the remaining places...
Events and sponsorship professions – episode #22
The We Are COM X ISCOM communication mini-fairs show you the daily life of communicators. Let's go for an overview of the event sectors...
Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
Decathlon and Danone, united by Youth Sport 💪
🇬🇧 Version française Astonishing association between two brands: Decathlon United - the favorite brand of the French - and Danone are joining forces for the first time with…
Communication, this key factor in business recovery
When embarking on a business buyout, there are many key factors to think about in order to optimize the success of your ...
“Participating in the Tour de France means sharing a moment of life”
The Tour de France is the event of millions: 10 million people on the roads, 12 million viewers, 14 million goodies ...
"The Tour de France places the public at the heart of the show"
With more than a billion viewers in 190 countries and twelve million spectators along the roads, the Tour de France is a…
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