Sponsorship: what activation strategies for brands before Paris 2024?
“Citius altius fortius”, brands also see faster, higher, stronger with Paris 2024. 🥇 Communicators, are you up to date on the strategies…
sponsoring
Decathlon and Danone, united by Youth Sport 💪
🇬🇧 Version française Astonishing association between two brands: Decathlon United - the favorite brand of the French - and Danone are joining forces for the first time with…
Communication, this key factor in business recovery
When embarking on a business buyout, there are many key factors to think about in order to optimize the success of your ...
"To participate in the Tour de France is to share a moment of life"
The Tour de France is the event of millions: 10 million people on the roads, 12 million viewers, 14 million goodies ...
"The Tour de France places the public at the heart of the show"
With more than a billion viewers in 190 countries and twelve million spectators along the roads, the Tour de France is a…
“Being a YouTuber is not being an advertising space! »
From the top of her 21 years, Léa is a true entrepreneur. If being YouTuber was only posting videos a few ...
Renault at the top with Alpine
Here the We Are COM team will not talk to you about mechanics, even if we like horses (from PMU). We looked ...
Brands switch to virtual reality
Virtual reality, with its big black helmets, intrigues us. Feel like you're a zombie hunter, a millennium falcon pilot or walking ...
Big battle: Sponsorship vs Patronage
In this summer period, we wanted a light subject. UEFA Euro, Tour de France, Olympic Games… the competitive spirit wins us over and we launch…
TOP / FLOP of the sponsors of Euro 2016
Ah, UEFA Euro 2016! A great sporting event… but also a great moment of communication for the brands! With more than 25 ...