10 commandments for an irresistible landing page
“You never get a second chance to make a first impression,” said American author David Swanson. This adage is especially true in…
strategy
Post-crisis phygital communication: give your opinion
📢 Does phygital speak to you? This term, once used to refer to a cross-channel strategy, now characterizes a true way of life. Digitization ...
Communicating with the semio is better!
🇬🇧 Version Française After a real Masterclass at Club We Are COM and our article #1 “Semiology, essential to communication! ", on the…
Semiology, essential for communication!
🇬🇧 Version française How to play with words, what are their meanings, signifiers, meanings, connotations? The intention of the issuer of a ...
The eSports boom!
💣 Literally “electronic sport”, eSport refers to virtual competition. Far from traditional sport, it is nonetheless a real discipline. Over-trained pro-gamers, ...
Tips from ⚡️FlashTweet⚡️!
⏰ ⏰ Beep Beep. Beep beep. It's 5 o'clock, Paris is waking up… and so is the FlashTweet! Two and a half hours later, when some go out ...
The secrets of ⚡️FlashTweet⚡️
With more than 57 subscribers, FlashTweet has established itself in a few years as an essential media of influence: it is LA Matinale on TransfoNum by @EmmanuelleL000. Always relevant to…
Make a success of your influencer campaign: the checklist to download!
To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...
5 fundamentals for powerful, differentiating and unifying communication
At a time when a large majority of advertisers, in full doubt, are reviewing their lines of communication, many organizations are being cautious in…
Personal Branding: (of) come as you are
This is the great paradox of communicators, like shoemakers: valuing a company is what we know how to do best. But when it comes to ...