strategy Archives - We Are COM, club des communicants

Post-crisis phygital communication: give your opinion

📢 Does phygital speak to you? This term, once used to refer to a cross-channel strategy, now characterizes a true way of life. Digitization ...

Communicating with the semio is better!

🇬🇧 Version Française After a real Masterclass at Club We Are COM and our article #1 “Semiology, essential to communication! ", on the…

Semiology, essential for communication!

🇬🇧 Version française How to play with words, what are their meanings, signifiers, meanings, connotations? The intention of the issuer of a ...

The eSports boom!

💣 Literally “electronic sport”, eSport refers to virtual competition. Far from traditional sport, it is nonetheless a real discipline. Over-trained pro-gamers, ...

Tips from ⚡️FlashTweet⚡️!

⏰ ⏰ Beep Beep. Beep beep. It's 5 o'clock, Paris is waking up… and so is the FlashTweet! Two and a half hours later, when some go out ...

The secrets of ⚡️FlashTweet⚡️

With more than 57 subscribers, FlashTweet has established itself in a few years as an essential media of influence: it is LA Matinale on TransfoNum by @EmmanuelleL000. Always relevant to…

Make a success of your influencer campaign: the checklist to download!

To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...

5 fundamentals for powerful, differentiating and unifying communication

At a time when a large majority of advertisers, in full doubt, are reviewing their lines of communication, many organizations are being cautious in…

Personal Branding: (of) come as you are

This is the great paradox of communicators, like shoemakers: valuing a company is what we know how to do best. But when it comes to ...

The Communicator is the French communication team

500 pages, 60 experts and more than 100 com cases analyzed… All in the service of responsible communication! For its 9th edition, ...

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