strategy Archives - We Are COM, club des communicants

Changing corporate culture: an (im)possible mission?

In an era of accelerated transformation, corporate culture is no longer an abstract concept; it's a strategic lever. 🤓 It guides behaviors, provides…

10 commandments for an irresistible landing page

“You never get a second chance to make a first impression,” said American author David Swanson. This adage is especially true in…

Post-crisis phygital communication: give your opinion

📢 Does phygital speak to you? This term, once used to refer to a cross-channel strategy, now characterizes a true way of life. Digitization ...

Communicating with the semio is better!

🇬🇧 Version Française After a real Masterclass at Club We Are COM and our article #1 “Semiology, essential to communication! ", on the…

Semiology, essential for communication!

🇬🇧 Version française How to play with words, what are their meanings, signifiers, meanings, connotations? The intention of the issuer of a ...

The eSports boom!

💣 Literally “electronic sport”, eSport refers to virtual competition. Far from traditional sport, it is nonetheless a real discipline. Over-trained pro-gamers, ...

Tips from ⚡️FlashTweet⚡️!

⏰ ⏰ Beep Beep. Beep beep. It's 5 o'clock, Paris is waking up… and so is the FlashTweet! Two and a half hours later, when some go out ...

The secrets of ⚡️FlashTweet⚡️

With more than 57 subscribers, FlashTweet has established itself in a few years as an essential media of influence: it is LA Matinale on TransfoNum by @EmmanuelleL000. Always relevant to…

Make a success of your influencer campaign: the checklist to download!

To effectively develop the notoriety and image of a brand, influencer campaigns are essential today. The majority of companies have understood this well, with 85% ...

5 fundamentals for powerful, differentiating and unifying communication

At a time when a large majority of advertisers, in full doubt, are reviewing their lines of communication, many organizations are being cautious in…

strategy