study Archives - We Are COM, club des communicants

Brand Sincerity: Is AI a Game Changer? (Viavoice study for We Are COM)

Artificial intelligence is revolutionizing the way French people perceive business communication. 🤖 The same message is no longer received in the same way...

What is a good brand in 2024? The expectations of the French finally revealed!

What is a good brand in the eyes of the French? Communication, commitment, initiative… What brand elements are we most sensitive to ♥️?…

Post-crisis phygital communication: give your opinion

📢 Does phygital speak to you? This term, once used to refer to a cross-channel strategy, now characterizes a true way of life. Digitization ...

What is sincere communication according to the French?

The questions concerning the sincerity of the communication of the companies are posed more and more within the public opinion. The Viavoice Institute has ...

How to recruit in Communication?

More than 200 applications are received on average for a communication manager position (M / F). While there is no shortage of candidates, offers ...

Social networks: when everything changed

After an uninterrupted decade of exponential development of social networks, the year 2018 marked the pace of unbridled growth. Are we witnessing the beginning of a disenchantment or ...