Visual identity archives - We Are COM, the accelerator for communicators

Psychology: The Hidden Powers of Colors

Do you know the power of colors? 🌈 Charged with emotion, they influence our perceptions and therefore our decisions. Brands have understood this well...

Paris Chamber of Notaries: a renovation between inheritance and transmission

Between past and future, between heritage and transmission, between tradition and modernity… The Paris Chamber of Notaries has…

Meeschaert: brand communication at the service of brand singularity

What is the main role of brand communication, according to Aude Margoil Voisin? Develop, highlight a brand and energize its…

Committed communication, Matmut's raison d'être

Peter Drucker said, “The purpose of an organization is to enable ordinary people to do extraordinary things.” So, what…

Communication trends in 2022

Because Communication is a moving science, with constantly evolving uses, it is essential for us communicators to remain curious and to ...

"Proximity is a profession" proclaims the La Poste group

🚀 On the occasion of the launch of the new “La Poste Groupe” brand identity, the We Are COM team questioned Marie-Aude Dubanchet, Director…

Reincarnating Brand Design

Because every communicator is fundamentally an artist, craftsman of the message and creator of meaning. 🙌 Because aesthetics are never far from creativity ...

UX Design: the meeting of emotions and communication

The human being, in his essence, is endowed with emotions. 😍 No, this article dedicated to UX Design does not deal with metaphysics or ...

The lion adapts to its territory

What ? Peugeot, the French automotive giant has changed its logo? 🦁 It didn't take more to create a buzz and intrigue ...

visual identity