Subject line, CTA… the words that make a mailing more effective
An effective email campaign isn't just about deliverability, targeting, or compliance. It also hinges on the words themselves. Those that…
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Effective mailings: an overview of the techniques, the CNIL (French Data Protection Authority), and new best practices
Long perceived as a routine tool, direct mail has actually become a much more demanding exercise than it seems. Between technical developments,…
Editorial production: methods and tools for impactful content (in the age of AI)
Producing ever more content… for an impact that is sometimes increasingly weak. This is the paradox that communicators face today. In…
The 10 Commandments of the Catchy Phrase
Have you ever had one of your readers yawn wildly at the first sentence of your introduction? No? Maybe it's because they're…
TOP 5 copywriting methods
Triggering engagement and converting readers into customers? This is the goal of all copywriters! How do these rhetoric professionals…
Speechwriting: communication for managers
Communicators, you know how to express yourself on behalf of your organization. But do you know how to speak out on behalf of its leaders? How to build the…
Writing, essential for communicators
🇬🇧 Version Française Who says communication says writing! Writing is at the heart of our profession, that's why the We Are COM team went to find Mathilde ...
We do not improvise in PR!
The job of Press Relations requires the use of very specific techniques. The Press Relations Consultant is also an increasingly recognized player ...
Activity report and communication: deciphering a revolution
For several years now, the activity report has undergone a transformation. From an arid financial document, it has evolved to impose itself today as a communication tool ...
Communicants: 7 reasons to adopt the SME
Do you dream of piloting your own communication strategy? The SME is made for you! We Are COM gives you the 7 reasons to work in an SME.
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