The inspiring conference 🤩 of the Club We Are COM
Gain perspective to better transform your communication! In a context where communicators are constantly being asked to — produce, publish, measure, repeat — it becomes essential to create spaces to… look up.
This is the whole point of La Conf' Inspirante: a new quarterly event from the Club We Are COM, designed to open up possibilities and stimulate strategic thinking.
Here, there are no immediate "how-to" guides or operational benchmarks. But a strong conviction: cIt is often by looking elsewhere that we evolve our practices.
Researchers, authors, experts… we invite external perspectives to the communication process to challenge our certainties, enrich our analytical frameworks et stimulate our creativity.
A time to find inspiration, ask questions… and leave with ideas that challenge the status quo. 🚀
Thursday, September 24, 9 p.m. From myth to value: what a brand is really worth with Georges Lewi
What if the brand was one of the company's most valuable assets, and one of the most poorly protected? 🧠
The We Are COM Club is pleased to welcome Georges Levi, mythologist and one of the leading brand specialists in France. A key author on branding, he now dedicates his expertise to a subject that speaks directly to communications professionals: the financial value of brands.
In one hour, he will take us from myth to valueWhy do the strongest brands rely on powerful, universal narratives? How does this narrative power translate into tangible value? And, most importantly, how do we measure a brand's worth? This is a very real issue at a time when intangible assets are appearing on companies' balance sheets. a powerful tool for communicators seeking to demonstrate the value of their work and defend their budgets against financial management.
A conference for change your perspective on the brandto see it as a creation of value as much as meaning, and to leave with solid arguments to influence strategic decisions 🚀
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And if you have an idea or would like to suggest a speaker, it's this way ⬇️
The Inspiring Conference is the spark ✨
To help you take action and provide concrete tools for your practices, We Are COM also offers complementary formats:
✔ Some masterclass to delve deeper into a strategic topic
In a small group, with experts, to delve deeply into key communication issues and challenge existing practices
✔ Some training 100% operational
To develop skills in essential areas (AI, content, influence, etc.), with a practical approach that can be directly implemented in your teams
✔ The Lab' to explore and experiment
A space dedicated to innovation, to test new formats, tools and approaches… and stay ahead of the curve.
Because inspiration is only valuable if it turns into action 🚀