Master in Communication-Marketing (208) from Paris-Dauphine University

1 Place du Maréchal de Lattre de Tassigny, Paris, France
1 Place du Maréchal de Lattre de Tassigny Paris-16E-District Ile-de-France 75016 FR

The Master in Communication-Marketing (208) fromParis-Dauphine University develops the "IMC" approach (for Integrated Marketing Communication). The " Integrated Marketing Communication "(CMI) offers a fusion of communication and marketing strategies aimed at" integrating "in a coherent and efficient manner all the communication channels of a brand. Clearly, it is a way of avoiding an approach where each communication profession: advertising, Internet, promotion, PR makes its own recommendation and develops its action on its own. With several disadvantages to the key: a possible inconsistency perceived by the end consumer, a possible redundancy between the resources mobilized, and finally a waste of time to coordinate all the operations.

Dauphine_208 8 years ago
Show 1 result
9 Rue Leo Delibes, Paris, France 1.12 km
ESP, the Higher School of Advertising, Communication and Marketing in Paris, was founded ...
15 Avenue de la Grande Armee, Paris, France 1.3 km
Founded in 1936, the EPH specializes in communication, events and tourism. School size ...
23 bis, rue Guillaume-Tell, Paris XVII 2.13 km
WIBS is developing a pedagogy where the development of the individual is at the heart of our concerns ....
61-63 rue Pierre Charron, 75008 Paris, France 2.18 km
EFAP wants to be the school of new communication professions. Its vocation is ...
77 rue de Villiers, Neuilly-sur-Seine, France 2.61 km
A large school attached to Paris Sorbonne University, CELSA trains people in journalism, ...
7-11 Avenue des Chasseurs, Paris 17, Paris, France 2.95 km
The SUP DE COM communication school was created in Lyon by communication professionals ...
20 rue Miollis, 75015 Paris, France 3.54 km
ESD prepares and trains the digital experts of tomorrow as part of a bachelor's degree (Bac + 3) and master's degree ...
logo (1) .png
9 Rue d'Athènes, 75009 Paris, France 4.08 km
Neoma Business School is a management school with more than 8 students and 500 professors ...
4 City of London, 75009 Paris, France 4.09 km
ISCOM, Higher Institute of Communication and Advertising, trains its students for positions of ...
8 Rue d'Athènes, 9e Arrondissement, Paris, France 4.09 km
27 Rue Saint-Guillaume, 7th Arrondissement, Paris, France 4.39 km
The institute of rue Saint Guillaume more commonly known as "sciences-po". Training fo ...
52 Rue Saint-Lazare, 9th Arrondissement, Paris, France 4.46 km
European and international in scope, the IEMI has been so since 1981, through its philosophy ...
Paris OUest University.jpg
200 Avenue de la Republique, Nanterre, France 5.66 km
The evolution of the Web and Print has brought a new dimension to writing, through the use ...
1 Rue Victor Cousin, 5th Arrondissement, Paris, France 5.66 km
One of the oldest universities in the world whose vocation is the study of the Humani ...
12 Place du Pantheon, 75005 Paris, France 5.84 km
The Paris II Panthéon ASSAS University, located in the heart of Paris, offers different training ...
12 Place du Panthéon, 5th Arrondissement, Paris, France 5.84 km
The University of Paris 2 Panthéon-Assas also called "Assas" is recognized for its excellence ...
28 Rue des Francs Bourgeois, III arrondissement of Parigi, Paris, France 6.47 km
ISEG Business School is a business school located in 7 cities in France: Bordea ...
11 rue Camille Pelletan, Montrouge, France 6.58 km
The Higher School of Communication (ESUPCOM) focuses its training on professional integration ...
2 Rue Lacaze, 14th Arrondissement, Paris, France 6.61 km
Displaying 1 to 20 of 46 matches