Master in Communication-Marketing (208) from Paris-Dauphine University

Dauphine_208
1 Place du Maréchal de Lattre de Tassigny, Paris, France
1 Place du Maréchal de Lattre de Tassigny Paris-16E-District Ile-de-France 75016 FR

The Master in Communication-Marketing (208) fromParis-Dauphine University develops the "IMC" approach (for Integrated Marketing Communication). The " Integrated Marketing Communication "(CMI) offers a fusion of communication and marketing strategies aimed at" integrating "in a coherent and efficient manner all the communication channels of a brand. Clearly, it is a way of avoiding an approach where each communication profession: advertising, Internet, promotion, PR makes its own recommendation and develops its action on its own. With several disadvantages to the key: a possible inconsistency perceived by the end consumer, a possible redundancy between the resources mobilized, and finally a waste of time to coordinate all the operations.

Dauphine_208 7 years ago
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