Decathlon and Danone, united by sport for young people

🇫🇷 French version This is an amazing association between two brands: Decathlon United and Danone are joining forces for the first time in the service of youth during the Danone Nations Cup. Whether or not they were great athletes, we certainly met three great communicators with inspiring backgrounds: Xavier Rivoire, head of communication at Decathlon United, Nicolas Poillot, global brand marketing manager for Danone and Emmanuel Castiglioni, football communication leader for Kipsta (Decathlon brand). They did a few passes during a joint interview without ever being on the sidelines ! Hello to you 3 and welcome on WeAreCOM.fr! What is your vision of communication? Nicolas (Danone) – Today, we are over-stimulated every day by digital technology and its uninterrupted flow of information. Our vision is to stand out by making concrete and proven statements that give meaning to our commitments. The Danone Nations Cup is a great way to speak…