Definition: Crisis communication is the set of communication techniques and actions undertaken to combat the negative effects of an event (accident, pollution, etc.) on the image of the company concerned or its products. Crisis communication requires rapid decision-making and the mobilization of a system (human and material resources within the company and among its service providers) set up for prevention before the onset of a crisis.
Join the COM pros newsletter
52.659 communicators already subscribed to our newsletter. Receive the best of business communication every month ... without a chat!
Top :) See you soon!