When peer-to-peer speeds up communicators
Communication never ceased to intensify. The profession then became more professional with the acceleration of digital, crisis management and the growing demand for…
Communication never ceased to intensify. The profession then became more professional with the acceleration of digital, crisis management and the growing demand for…
A single tweet can by itself generate a multitude of press coverage. Undeniably, the “field” journalist is also investigating on Twitter,…
Brands have never evolved in such a “noisy” world. They must fight to emerge, no longer to the general public via…
After an uninterrupted decade of exponential development of social networks, the year 2018 marked the pace of unbridled growth. Are we witnessing the beginning of a disenchantment or ...
The best defense is offense. By brandishing the threat of the withdrawal of digital ads from Google and Facebook, Keith Weed, CEO of…
The identity of a brand sometimes holds four notes. The most concrete case is probably that of the SNCF. Let's ignore the news and ...
I thought that after scandals like Domino's Pizza and Nestlé which were the foundational textbooks of online crisis management, and ...
In 2017, AXA was the most cited insurer in France on the web. The number of mentions has also increased tenfold in ...
The events sector is undergoing rapid change, in particular thanks to the contribution of digital and new technologies. Let's quickly draw up a list of the main ones ...
Defining responsible communication is not easy. It is not easy to cut short at the risk of ignoring one of the dimensions or ...
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