The We Are COM team, well confined, is taking advantage of the calm to wonder about the impact of the global COVID-19 health crisis on our sector. An entrepreneur at heart and a savvy communicator, Frédéric Bedin – Chairman of the Board of Hopscotch Groupe – answered our small and big questions. What is the effect on the events sector? Is it a digital crossing? Should we reinvent our modes of interaction and our information flows? An unvarnished insight into this exceptional situation. Welcome to postmodern communication! In a practical-practical way, what is the impact of COVID-19 on major events, Frédéric? All major global events have been postponed by one year, no more, no less. On the football side, UEFA has already announced that Euro 2020 will be held in 2021, with the same system. The same goes for the Tokyo Olympics, postponed by a year, raising the argument of the health of the athletes and the logistical constraints of the...
COVID-19: the event has not said its last word
