COVID-19: the event has not said its last word

The We Are COM team, well confined, is taking advantage of the calm to question the impact of the global health crisis of COVID-19 for our sector. An entrepreneur at heart and a savvy communicator, Frédéric Bedin – Chairman of the Board of Hopscotch Groupe – answered our big and small questions. What is the effect on the field of events? Is this a digital crossing? Should we reinvent our modes of interaction, and our information flows? Shedding light on this exceptional situation. Welcome to postmodern communication! In practical terms, what is the impact of COVID-19 on major Frédéric events? All major world events are postponed for a year, no more, no less. On the football side, UEFA has already announced that Euro 2020 will be held in 2021, with the same device. Ditto for the Tokyo Olympics, postponed for a year, raising the argument of the health of the athletes and the logistical constraints…