🇬🇧 English Version How to play with words, what are their meanings, signifiers, acceptances, connotations? Is the intention of the sender of a message invariably the one that the receiver will perceive? You know very well that it isn't! So, to communicate in a relevant way, let's look at the brain's workings that allow two entities to access an understanding, ideally common, in any case "optimized" 🤓 🚀 We had the pleasure of welcoming an expert in the field for a Club We Are COM workshop: Elodie Mielczareck, a passionate and fascinating semiologist. A specialist in language and "body language", she advises and trains business leaders and supports communication strategies: semiological audit, strategic planning, definition of brand values. She also appears on TV sets to provide a semiological decryption of current events. Let's not miss out on this masterful knowledge in this episode #1. You want to know...
Semiology, essential for communication!
