Employer brand, the attractiveness criteria of the French (finally) revealed!

Search for meaning, diversity, inclusion, mobility, telecommuting and even pension reform, the relationship to work of the French is changing. 🎯 What are the new expectations of assets in terms of employer branding? How can companies looking for talent increase their attractiveness? To find out more, the We Are COM team contacted the Viavoice Institute, which conducted an unprecedented study*. “What are the attractiveness criteria in terms of employer branding?” Arnaud Zegierman, sociologist and Associate Director of Viavoice, agreed to decipher this survey alongside members of the Club We Are COM. A workshop with exclusive content hosted on the premises of Onepoint, within the Atelier in Trocadéro. ⚡️ So, the French and work, love or disenchantment? Employer brand: a tense context For Patrick Martin, Vice-President of MEDEF, “recruitment is…

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