Employer brand, the attractiveness criteria of the French (finally) revealed!

Search for meaning, diversity, inclusion, mobility, teleworking and even pension reform, the relationship with work of the French is changing. 🎯 What are the new expectations of workers in terms of employer branding? How can companies looking for talent increase their attractiveness? To find out more, the We Are COM team contacted the Viavoice Institute, which conducted a unique study*. “What are the attractiveness criteria in terms of employer branding?” Arnaud Zegierman, sociologist and Associate Director of Viavoice, agreed to decipher this survey alongside the members of the We Are COM Club. A workshop with exclusive content hosted in the premises of Onepoint, within the Atelier at Trocadéro. ⚡️ So, the French and work, love or hate? Employer branding: a tense context For Patrick Martin, Vice-President of MEDEF, “recruitment is the concern…

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