Brand mascots accompany us on a daily basis, sometimes we even know them very well. But who are they? Today, the We Are COM Team has decided to look into their stories. First of all, what is a mascot? Initially, it is a fictional character, most often disguised, who appears at events. We all obviously think of sports events ⛹️ at American schools and universities: super handsome football players, overexcited cheerleaders, and a big beaver waddling in the middle of the field... But this funny character, carrying a community identity, is also featured in various communication campaigns. As an unparalleled advertising asset, the mascot helps create a real customer relationship. It embodies a brand image to which we are attached, thus establishing a genuine proximity with the target. Always standing out more is crucial in marketing efforts, and this is why it...
The Mascots, these characters who tell the story of our brands! 🐻
