The Mascots, these characters who tell the story of our brands! 🐻

The brand mascots accompany us on a daily basis, sometimes we even know them very well. But who are they? Team We Are COM decides today to look into their stories. First of all, what is a mascot? Initially it is a fictional character, most often in disguise, who intervenes during events. Of course, we all think of sports meetings ⛹️ at American schools and universities: super handsome football players, overexcited cheerleaders, and a big beaver waddling in the middle of the field... But this funny character, carrying a community identity, is also staged in various communication campaigns. Constituting an unparalleled advertising asset, the mascot makes it possible to create a real customer relationship. It embodies a brand image to which we attach ourselves, thus establishing an authentic proximity with the target. Always standing out more is essential in marketing approaches, and that is…