Because every communicator is fundamentally an artist, a craftsman of the message and a creator of meaning. 🙌 Because aesthetics are never far from the creativity that everyone must diligently demonstrate. And above all because nothing speaks louder than a successful design… the We Are COM team looked into design: its advantages and its limits. The observation? Brands are transmitters of a multitude of messages. Our brains are confronted with an insane profusion of signals. 😨 This is why consumer saturation continues to grow… How did we get to this point? What if brands had gotten a little carried away in recent decades? To fully understand the challenges of tomorrow's design, it is essential to look back at the events of the past that have pushed consumers to challenge or even denigrate brands. As Jacques Attali so aptly put it, "The future cannot be glimpsed and apprehended…
Reincarnating Brand Design
