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Blog, Decryption

Reincarnating Brand Design

Because every communicator is fundamentally an artist, a craftsman of the message and a creator of meaning. 🙌 Because aesthetics are never far from the creativity that everyone must diligently demonstrate. And above all because nothing speaks louder than a successful design… the We Are COM team looked into design: its advantages and its limits. The observation? Brands are transmitters of a multitude of messages. Our brains are confronted with an insane profusion of signals. 😨 This is why consumer saturation continues to grow… How did we get to this point? What if brands had gotten a little carried away in recent decades? To fully understand the challenges of tomorrow's design, it is essential to look back at the events of the past that have pushed consumers to challenge or even denigrate brands. As Jacques Attali so aptly put it, "The future cannot be glimpsed and apprehended…

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communication, creative communication, visual communication, visual creation, creativity, natural, brand identity, visual identity, brand image, logo. , communication strategy, creative strategy

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An accelerator for communicators, We Are COM brings together 3.400 communications professionals in companies and public institutions, in France and internationally, with the aim of increasing skills among peers: sharing, breathing, getting inspired, training, accelerate, dare because... #WeAreCOM

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  • -
    • Welcome
    • Synthesis of workshops
    • Upcoming workshops
    • Next meet-ups
    • E-Learning
    • Innovation Corner
  • Media
    • Decryption
    • Interviews
    • Innovation
    • Career
    • Internal communication
    • Responsible communication
    • grandstands
    • Our items by brand
    • Share your ideas!
  • Jobs
    • Job Offers
    • Post an offer
  • Diamond tools
    • Events
    • brief generator
    • Resources
    • I say
    • Job details
  • Fun
    • The book
    • TOP of the COM
    • (Un) useful knowledge
    • citations
    • Bingo
  • Masterclass
  • Admissions
    • Artificial intelligence
      • Discover AI (1 day)
      • Mastering AI (2 days)
      • Write with AI
      • Social Media & AI
      • Photos & videos with AI
    • Brief and COM plan
    • Editorial strategy
    • COM CSR
    • internal COM
    • HR COM
    • Web writing
    • Graphic creation
    • Social media
    • Press relations
    • Crisis COM
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    • Corporate Membership
    • Individual Membership
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