Reincarnating Brand Design

Because any communicator is fundamentally an artist, craftsman of the message and creator of meaning. 🙌 Because aesthetics is never far from the creativity that everyone must diligently demonstrate. And above all because nothing speaks more than a successful design… the We Are COM team looked at design: its advantages and its limits. The finding? Brands send out a multitude of messages. Our brains are faced with an insane profusion of signals. 😨 This is why consumer saturation continues to grow… How did we get to this? What if brands had gotten a little carried away over the past few decades? To fully understand the challenges of tomorrow's design, it is essential to look back on the events of the past that have led consumers to challenge or even denigrate brands. As Jacques Attali so aptly puts it, "The future cannot be foreseen and...