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We Are COM, communicators club - The accelerator for communication professionals
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Blog, Decryption

Reincarnating Brand Design

Because any communicator is fundamentally an artist, craftsman of the message and creator of meaning. 🙌 Because aesthetics is never far from the creativity that everyone must diligently demonstrate. And above all because nothing speaks more than a successful design… the We Are COM team looked at design: its advantages and its limits. The finding? Brands send out a multitude of messages. Our brains are faced with an insane profusion of signals. 😨 This is why consumer saturation continues to grow… How did we get to this? What if brands had gotten a little carried away over the past few decades? To fully understand the challenges of tomorrow's design, it is essential to look back on the events of the past that have led consumers to challenge or even denigrate brands. As Jacques Attali so aptly puts it, "The future cannot be foreseen and...

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communication, creative communication, visual communication, visual creation, creativity, design, brand identity, visual identity, brand image, logo, communication strategy, creative strategy

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About the club

We Are COM, communicators club

An accelerator for communicators, the We Are COM club brings together 1.685 communication professionals with the aim of building skills among peers: sharing, breathing, being inspired, accelerating, daring because... #WeAreCOM

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  • Club
    • Welcome
    • Synthesis of workshops
    • Team portraits
    • Upcoming workshops
    • Next meet-ups
  • Video
    • Decryption
    • Interviews
    • Innovation
    • Career
    • grandstands
    • Our items by brand
    • Share your ideas!
  • Jobs
    • Jobs
    • Post an offer
  • Tools
    • Schools & Training
    • Job sheets
    • I say
    • Resources
    • brief generator
  • Fun
    • TOP of the COM
    • (Un) useful knowledge
    • citations
    • Bingo
  • Agenda:
  • The Manifest
  • Offers
    • Corporate Membership
    • Individual Membership
    • Media subscription
    • Training
    • Masterclass
    • Careers
  • Become a member
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