How can brands make their voice heard with the podcast?

Connected 🔌: the word defines us so well. Wherever we are, we can control what we listen to and the vast majority of people intend to use and make the most of the time spent on the move (on public transport, in the car or walking), but also at home. Known by 68% of 15 to 34 year olds*, podcasting is now a great tool for entertainment, information, education (and even all three!). The accelerated digitalization of audio, new uses of smartphones, connected speakers, the proliferation of platforms such as Deezer, Spotify, Google Podcast, Apple Podcasts… 🚀 These are all reasons that explain the real explosion that audio content is experiencing in France.* CSA – Havas Paris study✅ The branded podcast: should I go for it?Seizing this phenomenon by integrating the podcast lever into your communication strategy is undeniably an effective way to address…