How can brands make their voice heard with the podcast?

Connected 🔌: the word defines us so well. Wherever we are, we can control what we listen to and the vast majority of people want to use and make the most of the time spent in mobility (in public transport, in the car or while walking), but also at them. Known by 68% of 15 to 34 year olds*, podcasting is now a great tool for entertainment, information, education (and even all three!). The accelerated digitization of audio, new uses of the smartphone, connected speakers, the proliferation of platforms such as Deezer, Spotify, Google Podcast, Apple Podcasts... 🚀 These are all reasons that explain the real explosion that content is experiencing in France. sound. * CSA study - Havas Paris ✅ The brand podcast: am I going for it? Seizing this phenomenon by integrating the podcast lever into your communication strategy is undeniably an effective way...

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