"Artificial intelligence and data will transform our professions"

"The best advertisement is a satisfied customer" according to Bill Gates. Certainly one of the explanations for the success of Microsoft in our daily life. The We Are COM team takes you to discover the Redmond firm. What is its communication software? From the founding myth to the management of an incredible portfolio of brands, Dominique Danaë – Communications Director of Microsoft France – explains to us the giant's winning return and its convictions as a communicator. Because we all experience our job differently and it is often misunderstood, we like to start with a very simple question: what is your definition of corporate communication? You start from the premise that corporate communication is unknown. When I started it was the queen discipline, the one to which only the most talented and the most senior could claim. For me, corporate communication is…