🎥 1 billion videos watched every day, a daily viewing time of 48 minutes, an international presence in more than 150 countries… Yes, we are talking about the TikTok phenomenon. Every communicator knows that this social network is a real asset for companies, in particular by allowing them to reach the youngest generations. "Social media allows big companies to do things, again, on a small scale," says social media strategist Jay Baer. 🏄 So, how to surf on the ever-evolving success of the platform, appropriate the codes and launch your brand there? To help communicators who want to stay one step ahead, the We Are COM Club has dedicated one of its workshops to brand strategies on TikTok. Wishing to combine theory and practice, we called on the expert Amélie Ebongué, author of "Génération TikTok, a new Eldorado for brands", for her…
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