How to launch your brand on TikTok?

🎥 1 billion videos viewed every day, a daily usage time of 48 minutes, an international presence in more than 150 countries... Yes, we are talking about the TikTok phenomenon. Every communicator knows that this social network is a real asset for companies, allowing them to reach younger generations. "Social media allows large companies to act, once again, on a small scale," says Jay Baer, ​​an expert in social media strategy. 🏄 So, how can you ride the success of this constantly evolving platform, appropriate the codes and launch your brand there? To help communicators who want to stay one step ahead, the We Are COM Club has dedicated one of its workshops to brand strategies on TikTok. Wishing to combine theory and practice, we called on the expert Amélie Ebongué, author of "Génération TikTok, un nouveau eldorado pour les marques", for her advice...

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