Behind the scenes of naming: the golden rules

The name being the basis of all your communication, it therefore requires special attention. 🎯 We are asking him to reconcile more and more contradictory constraints: combining digital culture and trademark law, being consensual, internationalizable, transversalizable, depositable, unique. It must also make it possible to emerge in increasingly crowded markets. How to manage all these objectives? Creating a brand name feels more and more like high-flying, even with a perfect brief. 🤯 After having invented several hundred brands, Jacques Seidmann, expert in naming and founder of the MàLT agency, shares his experience with the We Are COM team. ✅ Naming: the 13 golden rules 1 – Good preparation is essential 🧘‍♂️ Most name searches fail due to insufficient upstream reflection on the final identity of the brand and the differentiation criteria…