How to collaborate with a robot, without robotizing yourself? 🤖 Now that’s a good question! Artificial intelligence is a bit like your super colleague, the one who never complains, who always answers you in record time and who won't steal the last pain au chocolat from the coffee machine. 🥐 Perfect in appearance, this assistant cruelly lacks soul, without intuition and without emotion, theIA is deadly predictable.
How to gain creativity without losing your soul and sense of humor? 🚀 Here are the tips for the We Are COM team !
#1 – Take care of your brief
You are the conductor, not the performer! Remember that artificial intelligence is there to boost your creativity, to enrich your ideas, but never to replace them.
Things to do Brief the AI as if you were briefing a professional, communicate clearly on your values, your issues, the directions to take… The more prompt is precise, the more useful the result. Moreover, training exist!
💡 Prompt examples: You are an expert in digital communication. My goal is to promote an eco-friendly brand to 18-35 year olds using engaging content for Instagram. Suggest creative post ideas that reflect the values of sustainability, inclusivity and transparency.
#2 – Trust your instincts
Never let AI play fortune teller. Need bold ideas? Need to make important decisions? Looking for a strategic perspective? Don't rely on AI.
Things to do Simply listen to yourself! Trust your instincts and remember that an AI, no matter how sharp, will never have your flair. 🤓
💡 Example of prompt : Provides a list of arguments for and against using a humorous tone in a public health awareness campaign..
#3 – Add your personal touch
AI generates basic ideas, it's up to humans to do it add emotion to make them unique. You're not going to let a robot take over your unique personality, are you?
Things to do Personalize each idea, rephrase, add your personal touch… Do storytelling! It is by reappropriating each element that you will build a beautiful story.
💡 Example of prompt : Analyze the tone and writing style of this article/website/document. Use your analysis to produce a new article/website/document.
#4 – Stay on your guard
Beware of AI, even if they seem like it, they are not infallible. They can omit crucial details, make dubious shortcuts, and even invent information. When working with a robot, it is essential to check everything so as not to discredit yourself.
Things to do Ask AI to expand its research, source its data, and always verify its claims. To go further, why not combine virtually generated ideas with those of your very human collaborators?
💡 Example of prompt: Give me 10 examples of successful CSR campaigns from international brands, specifying their results and impact. Source your answers.
#5 – Think outside the box
The responses of artificial intelligence are so predictable and uniform. Don't fall into the trap of taking the easy route and push her limits by challenging her.
Things to do Use AI to boost your creativity, to explore new ideas. Don't hesitate to confront it with bold, unexpected and why not wacky approaches. AI should be used to stimulate fresh ideas and not to rehash obvious facts.
💡 Example of prompt : Offers a futuristic advertising campaign set in 2050, where awareness of the animal cause is raised through augmented reality.
#6 – Check security protocols
Before you start, have you checked carefully privacy policies ? When interacting with AI, personal or sensitive data may be shared, don't let it get lost in cyberspace.
Things to do Check security protocols and make sure your data is well protected. 🔒 When in doubt, you can always encrypt or anonymize what you share.
#7 – Don’t forget ethics
Good and evil, AI does not know! Sensitive data, plagiarism, stereotypes… Artificial Intelligence Has No Ethics, it's up to you to impose yours on him.
Things to do Just stay alert!
😎 Bonus tip!
What if you gave your favorite AI a cool little name? That way, you'll remember that it's more of a friend than an enemy.
